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Once you have installed the connector extension you will need to generate a PIM access token for use in configuring your M1 connector from within the PIM. Do this by following the instructions outlined in this article for Generating an M1 PIM access token.
Creating Your PIM
Now you will need to create your PIM. Please visit www.jasperpim.com and follow the instructions outlined in this article for Creating Your PIM. You can opt for a free 14-day or choose a plan and enter your credit card information and purchase a PIM immediately.
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Once you have access to your PIM go to the Configuration section from the left hand menu and select channels. Follow the instructions outlined in this guide to setup your Magento M1 Channel.
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Here are some important articles: