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Understanding & Working With Brands

Understanding & Working With Brands

Brands

Whether you are selling a single brand or hundreds of them, the PIM gives you the tools you need to effectively manage them.

What information can be stored on a brand?

The PIM allows you to store the following data:

  • Name - Display name of the brand

  • Description - Internal

  • Assets - Logo

  • SEO

  •  

    • Page Title

    • Search Keywords

    • Meta Description

    • Meta Keywords

  • Channels - Decide to which channels the PIM will publish the selected brand

How do I create a Brand?

  1. Choose Brands from the left side configuration menu

  2. Select ?Create Brand?

  3. Fill in the Name of the Brand

  4. Select Create

You will now be on the Brand edit page. From here you can update all of the fields listed above.

Brand Assets

  1. Click on the Assets tab of the Brand

  2. Choose your upload method

  3. Upload the Brand Logo

  4. Select the Image Icon on the bottom of the image to set it as the primary image

Assigning a Brand to a Product

The brand field is found on the Product > General > Details tab near the bottom. It displays a select box drop down of all available brands. Choose the appropriate Brand from the list and click update.

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